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Artwork Guidelines

Artwork Guidelines

Image Quality

Please “zoom” or “magnify” your image on your screen until the image is 100% at the size you will be printing, to get a preview of image quality. The goldfish above appear identical on the screen but when zoomed up the one on the left is “low resolution” and might not look good printed (unless you are standing very far from the banner). The one on the right is “high resolution” and will print fine when blown up to banner size.


Vector Artwork (usually .AI or PDF) can be blown up to any size with no pixelation and is the preferred file format for printing large items such as Canopies, Flags, Table Covers and Displays.

All other artwork should meet minimum resolution for good results: ideal range is 100dpi to 150dpi at actual printed size 


A good rule of thumb is anything dealing with the web should always be in RGB and printed material should be in CMYK.

RGB refers to the primary colors of light, Red, Green and Blue, that are used in monitors, television screens, digital cameras and scanners. CMYK refers to the primary colors of pigment: Cyan, Magenta, Yellow, and Black. … The combination of RGB light creates white, while the combination of CMYK inks creates black.

Color Match

If you have properly built your artwork with Pantone colors (in the areas you wish to match), we can perform a color match. We only match 100% solid Pantone colors from the Pantone FORMULA GUIDE Solid-Coated (see below for specifics). We do not match any type of gradient, images (e.g., a photograph of a person or landscape) or a percentage of a Pantone color.

Should you request a Pantone match with your artwork not being built with them, we will respectfully either ask that you waive matching or request that you resubmit artwork that's been corrected with them now in the file(s).


We provide artwork templates for our trade show displays. Artwork templates can be found on applicable product pages or the Graphic Templates page in .eps and .pdf formats. These formats ensure quality, high-resolution images that result in clear, vibrant graphics. While we prefer the aforementioned file types, the online editor accepts the following raster and vector image file formats:

Encapsulated PostScript file (*.eps)

Adobe Acrobat document (*.pdf)

Adobe Photoshop CS6 image (*.psd)

Adobe Illustrator CS6 artwork (*.ai)

TIFF image (*.tif, *.tiff)

JPEG image (*.jpg, *.jpeg)

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